Opus-Media is an agency of the San Jose Network, the largest independent agency network serving the multicultural markets of the US and Latin America.
opus media, reaching today's diverse consumer landscape in a total market approach... and connecting.
TOTAL MARKET CHANNEL STRATEGY, PLANNING & BUYING
about us
We connect consumers and brands at their care at Opus Media, a division of the San Jose Group. We leverage our three decades of experience in traditional and digital media, sponsorships and promotions to offer a realistic approach to traditional and non-traditional channels for today's diverse consumer.
Mission Statement
To deliver innovative communication solutions which effectively reach the total market.
Vision
To exceed our Clients' expectations by capitalizing on current and unearthing new opportunities, becoming the leading independent channel management agency serving the U.S. and Latin American markets .
People
Opus Media is made up of seasoned professionals whose experiences span regional and national integrated media campaigns in over 45 categories. Each channel strategist is supported by planners, buyers and a board of strategic marketing experts representing a variety of disciplines.
Channel Process
Channel & Convergence Mapping (CCM TM)
Without filtering ethnicity or language preference, CCM plots the channels that a brand's universal target audience consumes, as well as the appropriate depth of content needed. We analyze each channel and determine if and where there is channel convergence. Mapping each unique target audience guides our weight considerations, as well as the planning and buying process.
Capabilities
We identify the latest trends in today's channels by listening to and understanding the needs of the marketplace.
We combine traditional, non-traditional and digital media, as well as sponsorships and events, to accommodate each client's individual needs.
Services
research
Media, competitive, consumer insights
Share of voice/spending
Emerging media opportunities
consumers viewers proofing
REPORTING/AUDITING
Quality Assurance
Post-analysis
audits, traffic reportsv
Minority spending reports
STRATEGIC PLANNING
Application of insight to meet objectives
Plan optimization
Volumetrics
MEDIA BUYING
Negotiation and execution
Unsurpassed local media relationship
Merchandising/added value
Experience
Our depth of experience includes the following channels
Events
Promotions
Sponsorships
Television
Digital Display
Radio
Print
Outdoor
Aerial, Mobile, Costumed, Social
Spectaculars, blogs, Vehicles, Branded Entertainment
Wild Postings, viral media, sidewalks
Live Performances, Wallscapes, , Product Integration, Street/Guerilla Marketing, Experiential/Word of Mouth
clients
white sox, HCCA, spam, hy cite, Illinois Office of Tourism, American Family Insurance, Abbott, Hormel, AstraZeneca, Harley-Davidson, Herdez, Exelon
Convergence
Consumer Convergence
The general market today reflects a converging consumer landscape where minorities have become the majority in the top 20 U.S. markets. Consumers today are more multicultural than ever. Opus' model allows for strong strategy, planning, and buying for the total market (Anglo & Multicultural).
Channel Convergence
Opus takes a more active role in seeking information about how consumers are consuming channels and how each platform best suits their lifestyle and personal needs, i.e. some watch TV episodes on television, while others seek out the episodes online via their computers or even their cell phones.
Tablets, Digital Billboards, Laptops, eReaders, Digital Bus shelters, iPads, iphones, computers, smart phones
magazine, radio, outof home, newspaper, books, televison
contact us
If you are interested in receiving in-depth case studies or more information regarding our organization, please direct all inquiries to:
opus@opus-media.com